Saturday, 6 March 2010

Media and Collective identity

The main text slides and some pictures from a presentation I recently gave at Rich Mix. Video material will be linked in forthcoming posts.

Collective Identity
View more presentations from petefrasers.

The quotes from Buckingham and Gauntlett both come from the A2 textbook and raise the issue of how identity relates to use of the media. In my view, a study of collective identity cannot simply be about how texts represent different groups but must also consider how people interpret those representations and how they construct a representation of their own identity, particularly online. Throughout the presentation, I try to make this point.

I have set out here what the basic needs for the exam would be and towards the end attempt to show how the areas we consider in the presentation might be used to answer the January 2010 exam questions on the topic. I have also tried to summarise how the work of particular critics might be useful towards an answer.

Jenkins' idea of cultural convergence is illustrated by the Bert and Bin Laden example, where an image done in photoshop in someone's bedroom took on a new resonance when it was picked up in Pakistan and posters were made which were then used in a demonstration reported in the `western media.

The presentation goes on to consider issues around the construction of identity online- such as false identity and the end of privacy that the online age has brought about, before moving to case studies of the construction of collective identity around the thmes of youth in particular case studies, such as 'Skins' and 'the Wire'.

We also looked at a current meme- 'coppercab' whose angry rant about 'ginger people having souls' attacks an episode of South park and some subsequent responses. His video, made in january, has had over 3m hits and been parodied on numerous occasions.

The presentation also looks at the way that a deviant image of youth around moral panics is often constructed by news media and the ways in which facebook can be used to construct a collective identity and the homogenising impact it appears to have on profile photos and other elements of a user profile.


1 comment:

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